Keywords are an extremely important part of online business as they are the primary method for driving traffic to a website. Without them, you would be creating content blindly, hoping that you get ranked in the search engines. In this article I will discuss how to find keywords for a website, which will lead to more traffic and more revenue for you.
Alphabet Soup Technique
The alphabet soup technique is a great way to find keywords in the search engines. Essentially, you would enter a search term and then a letter of the alphabet. Let’s say we want to search dog toys. In Google, we could type the following:
- dog toys + a
- dog toys + b
- dog toys + c
- etc…+ z
You could type this search term for each letter until you reach “Z”. In the below example, I’ve searched for dog toys + a. Google will then provide suggestions of keywords that other people have seached for based upon our search term.
Now that we have some keywords, we need to determine how much traffic we could expect to receive if we wrote an article about one of these search terms. So how do we do this? A keyword research tool is necessary. I use Jaaxy for all my keyword research and you can read my review here.
Keyword Research in Jaaxy
The dog toys and accessories keyword seems like a good one to research further. Let’s enter it into Jaaxy to see what the results are.
Jaaxy not only provides the results of our keyword, but also related keywords as well of actual search terms. I see some great related keywords. The one that stands out is small dog clothes and accessories. Here’s an overview of each column to let you know why.
Avg – This is the average number of searches that the keyword receives per month. There is definitely interest in this topic with an average of 100 searches per month.
Traffic – This represents the projected number of visits to your website if you were to achieve page 1 rankings in the search engines. 17 may not seem like much, but over time you will begin to rank for other keywords as well that you weren’t necessarily targeting, which will drive even more traffic to your site.
QSR – Quoted Search Results, which is the number of competing websites that are also ranking for the keyword. The results show that there are 20 competing websites that are ranked for the keyword, which is extremely low. Anything under 300 is considered medium competiton and under 200 is low competition. There is a great chance that you could be ranked on page 1 for this keyword!
KQI – Keyword Quality Indicator factors in the prior 3 metrics to determine whether a keyword is good to target and has a high chance of ranking. Jaaxy uses a stoplight system for this where green is great, yellow is good, and red is poor. Based upon the KQI, our keyword is an excellent one to target with a great chance to rank on the 1st page.
SEO – Search Engine Optimization. It is a scale from 1-100 that tells you how likely you are to rank on the first page for the keyword. The higher the score, the more likely you are to rank on the first page. The SEO is also based on traffic and completion and contributes to determining the KQI. With a score of 97, we have an excellent chance of ranking on the first page.
Now that we’ve discussed how to find keywords for a website, why not try it out for yourself? Search in Google using the alphabet soup technique and enter the keywords in the search bar below to see what you find. You get 30 FREE searches in Jaaxy – no credit card required. Find your own awesome keywords and start driving more traffic to your site today!