What is Affiliate Marketing?

Affiliate marketing is performance-based marketing where a business will reward one or more affiliates for each visitor or customer brought to the business through the affiliate’s own marketing efforts. The reward incentive is typically in the form of a commission paid to the affiliate.

Essentially, businesses want people to promote their products and will pay YOU to drive traffic to their site!



Think about the possibilities for a minute. There are THOUSANDS of companies with products and services to sell and just about every company has an online presence. These companies like when someone promotes their products as it is essentially free advertising for them, which is why just about every major company offers an affiliate program.

You are essentially providing free advertising, so the business will therefore pay you a commission when someone buys a product recommended by you. How cool is that?

There are literally THOUSANDS of affiliate programs available. You can search for affiliate programs in Google by typing in a term then “+ affiliate program”.

Let’s try this technique seaching for juicers:


This is just a small percentage of the affiliate programs available for this single product.  You can search through the results for yourself!

What if you want to search for a specific company to see if an affiliate program was available? You can do this as well using this technique.

Let’s try searching for Target:


Basically, if the item can be sold online, there will most likely be an affiliate program for it!

One of the largest online retailers is Amazon. They offer just about ANY product you can think of and many affiliate marketers are members of their affiliate program, Amazon Associates. If you can buy a product online, Amazon probably sells it! Their commission program typically pays between 4% and 8% depending on your sales volume. This can be quite lucrative if you are able to generate significant sales. Amazon is also a great source for niche ideas as well.

Affiliate Networks

In addition to individual affiliate programs, there are also affiliate networks, which act as an intermediary between the business and the prospective affiliate. Essentially, the business is outsourcing their affiliate program administration to a 3rd party. The affiliate network is beneficial for both businesses and affiliates as it allows for a business to reach a larger audience and for the affiliate, it provides for a central location to research affiliate programs.

Below are the most popular affiliate networks:

  • Commission Junction
  • Linkshare
  • Clickbank

You can signup for as many affiliate programs as you want. Many affiliate marketers signup for multiple programs in order to diversify their product promotions. This is what makes affiliate marketing a great source of online income – it’s up to you how many products you want to promote!

Should I signup for multiple programs when starting out though?

Some Programs Are More Lucrative Than Others

The commission rates vary between each program. I have seen commission rates from 1% to as high as 50%. Be sure to do your due dillegence before subscribing to a program.

Other things to look for in an affiliate program include:

  • Frequency of commission payments – Are commissions paid out monthly, bi-monthly, quarterly, etc.
  • Payout history – What is the track record of the affiliate program paying commissions on time? When doing your due dillegence, check out reviews of the affiliate program’s payout history and reliability.
  • Cookie tracking – A cookie is technology that works with a web browser to store information like user preferences, login or registration information, and shopping cart contents. In affiliate marketing, when a visitor clicks on a promotion link within the affiliate site, the activity is tracked to the business website that is being promoted. The duration that the activity is tracked depends on the affiliate program. It could be 30 days, 60 days, 1 year, etc.  Essentially, the affiliate will receive a commission if a sale occurs within the designated time period from when the link was first accessed.

I hope you have enjoyed this overview of affiliate marketing. It can be a lucrative method to earning income online as aside from the intial start-up cost of your website domain and web hosting, the affiliate programs themselves are FREE! You can scale your business to whatever level you choose, even earning a full-time income from home! The opportunities are there, you just need to take action.

If you would like to learn more about affiliate marketing, I recommend you create a free account at Wealthy Affiliate as there is some excellent information and training available on the site to get you started. Check out my review of Wealthy Affiliate for an overview of all the excellent tools and training the site has to offer.

 ==>Click Here For My Wealthy Affiliate Review <==

If you have any questions or comments, please feel free to leave them below and I will respond. Thanks!

16 Responses to Affiliate Marketing

  1. Jerry says:

    Good info! I need to get back in and start researching affiliates again!



    • Tony says:

      Thanks for the comment Jerry. Yes, affiliate programs vary greatly and you definitely have to do your due diligence when researching. It’s almost like purchasing stock.

  2. John says:

    Hi Tony thanks for the great ideas and tips on searching Google. There is a lot of money being spread around the Internet I thinks it’s time for me to try and get some.

    Thanks and I look forward to checking back in to find more useful info.


    • Tony says:

      Thank you for the comment, John. There is certainly some great opportunities available on the web for anyone to be able to achieve a full-time income, you just have to know where to get the training to get started. Please certainly check back as I will be updating my site regularly. thanks!

  3. Patrick says:


    Good information, very nicely displayed. Excellent reference tool for all of us to use.

    • Tony says:

      Thank you for the comment Patrick, I appreciate it. Please check back as I will be updating the site regularly with information to get your online business started. thanks!

  4. Rufat says:

    Hi Tony. Affiliate marketing is one of the best opportunities out there to build an online business and turn it into a full time online business. The best part of affiliate marketing is that you don’t actually need to own any products to make money and there are many programs that make huge payouts to the their affiliates. I agree that among important things to look for are frequency of commission payments and a commission rate. I always try to choose a program that pays 50% at least and the product must have many positive reviews because it means that people are happy with the product. I think it would be in place if you can recommend a good program to learn affiliate marketing within the context of your article so your readers can benefit from your experience.

    • Tony says:

      Hi Rufat, this is excellent feedback, I appreciate it. I have updated my affiliate marketing page to include a link to Wealthy Affiliate. Please feel free to check back as I will be updating the site on an ongoing basis. thanks!

  5. Benji says:

    Hey Tony,

    Your content flows well and I like your use of imagery.
    Keep up the good content 😉


    Benjamin Paul Ward

    • Tony says:

      Hi Benjamin, thank you for feedback. Please feel free to check back as I was be updating the site on a regular basis. If you have any questions, please leave them here and I will respond. Thanks!

  6. Pettcapfun says:

    Hey Tony, This was great! I have been looking for this kind of info, and here it all is! I will take your advice and continue with my due diligence with the hints you provide. You did much of the work for me. Thanks, Lillian

  7. Pettcapfun says:

    Hi Tony, This si the exact info I was looking for and here it is in a nutshell. I will follow your hints in doing my research for my affiliate program. I never knew about Affiliate Networks. Thanks for doing all the work for me, Lillian

    • Tony says:

      Hi Lillian, thank you for your comment and I’m glad that I could be of assistance. With the sheer number of affiliate programs available, you definitely have to do your research to find the best ones. Another tip is to search for reviews of the affiliate program in google. This will give you a good guage of the programs overall rating with affiliates. Please feel free to check back as I will be updating the site on a regular basis. thanks!

  8. Sarah says:

    Hey Tony!
    Interesting post, thanks
    Would you say that affiliate marketing is a safer and better way to earn money online?

    • Tony says:

      Hi Sarah, yes I would agree that affiliate marketing is definitely safer and one of the best methods to earn money online, especially if you select a well-known affiliate program such as Amazon Associates. It can be lucrative if you are wiling to put in the work. I appreciate the comment and let me know if you have any other questions. thanks

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